Ideas, insights, perspectives, and other notes D360 Bank Google Ads Strategy SNB AlAhli Customer Experience Report Marketing Saudi Arabia’s Highest Peak Can a nation actually green itself? The Problem with Saudi Energy A Placemaking for Al Wadi at KAFD You Can’t Translate Heritage Leejam vs Armah When Heritage Meets Habit Thoughts Measurement & Growth Optimization Most organizations measure digital performance through dashboards filled with metrics: traffic, engagement, conversions, impressions. But measurement without optimization is observation without action. Measurement and growth optimization is where digital data becomes decision intelligence. Case Study SNB AlAhli Customer Experience Report This report analyzes 31,744 verified Google Maps reviews across 304 locations in Riyadh to uncover patterns in service quality, complaints, and customer satisfaction. From employee behavior to ATM failures and waiting times, the data reveals the real drivers behind five-star praise and one-star frustration. Case Study D360 Bank Google Ads Strategy A strategic paid search case study showing how D360 Bank can scale account openings in Saudi Arabia through Google Ads, transactional keyword targeting, and precision budget allocation. Thoughts Social Media Strategy & Management Most organizations approach social media as a publishing schedule: posts planned, content batched, calendars filled. But activity without strategy produces noise, not influence. Social media strategy and management is where platform presence becomes purposeful. Case Study You Can’t Translate Heritage Souq Al-Zal has operated in the heart of Riyadh since 1901. In early 2026, the Royal Commission for Riyadh City announced it would be transformed into "Azzal Street Food" an open-air dining destination with a new English-language brand Case Study The Problem with Saudi Energy Saudi Electricity Company rebranded as “Saudi Energy” on February 26, 2026. The intention was transformation. The execution created confusion, overpromised scope, and collided directly with a government ministry that had already claimed the territory. Thoughts Map the Risk Before You Speak Risk exposure mapping turns crisis uncertainty into decision-ready tiers, triggers, and stakeholder sequencing so corporate communication stays coherent and credible. Case Study When Heritage Meets Habit An independent brand positioning analysis of the Tim Hortons × NOUG partnership and what it reveals about competing in Saudi Arabia's fastest-growing consumer market. Thoughts Brand Identity & Positioning Most organizations approach brand identity as a design project: create a logo, choose colors, develop visual guidelines. But identity without positioning produces recognition, not differentiation. Case Study Can a nation actually green itself? The National Greening Program has the mandate, the land, and the targets. What scales a national environmental mission from 121 partners to the hundreds needed by 2030 is not more outreach it is a disciplined partnership and sponsorship architecture. This is how Public Pixel builds it. Case Study A Placemaking for Al Wadi at KAFD This analysis explores how Public Pixel’s six-step placemaking framework applies to one of Riyadh’s most ambitious urban developments. Thoughts Market Trend & Forecast Analysis Trend and forecast analysis enables businesses to identify emerging patterns, understand sector evolution, and predict future market dynamics that may influence demand, competition, and strategic positioning. Case Study Marketing Saudi Arabia’s Highest Peak Explore the destination marketing strategy for Al Soudah, Saudi Arabia’s highest mountain. Learn how Public Pixel positions Soudah Peaks as a global tourism brand before the 2027 launch. Thoughts Customer Experience Strategy Customer experience strategy is where brand intent meets reality: designing every touchpoint across digital and physical environments to be intuitive, engaging, and aligned with what the brand promises ensuring experiences build trust, not erode it. Load More
